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News Page: November 2011

A group of Midrand-based corporates and specialists have joined forces in a bid to increase tourism and other economic activity in the area.

The newly established Midrand Forum was spearheaded by Director of Fight Against Crime Al Kararki, and stakeholders include Midrand Tourism, Gallagher Convention Centre, the Gautrain, Grand Central Airport and the Tintswalo Group, amongst others.

Karaki said Midrand needed a brand and an identity so that everybody could assist in marketing it as a meeting, business and lifestyle destination. “We hope that this will be the spark that gets people and business in Midrand going and we want to show people that this is actually happening through our Midrand Business Directories, events and awareness campaigns.”

“We found that everyone needs something, so by networking we can more than likely find what we need right here in Midrand. The first step is to align all of the like-minded people in Midrand together in sectoral networks such as business, security, tourism, environment and non-profit.”

Events planned for the area include a marathon through Midrand and the surrounding townships, jazz at the Midrand Lake and a mardi gras event in the CBD.